I design for the ecosystem,
not just the endpoint.

"Jiayi is a standout designer and researcher whose attention to detail, analytical thinking, and strong organisational skills made her an integral part of the team. She brings rigour and curiosity to everything she does, backed by a genuine passion for inclusive and accessible user experiences. Jiayi consistently delivered thoughtful, high-quality work and brought clarity and structure to complex challenges. She's not only a skilled practitioner but also a deeply collaborative and insightful team member."

Belinda Tobias

Direct Manager · Principal and Head of People and Strategy at Tobias

"Jiayi is a first class designer both in her ideas and her execution, very creative with meticulous attention to detail. She is also incredibly well organised, always over delivering in terms of both the quality of her work, and in terms of identifying work that needed to be done without needing to be asked. Most of all she is great to spend time with, very positive and kind."

Matthew Gould

Direct Manager · Head of User Experience at Tobias

"Jiayi is an excellent designer and an incredible team player. I've seen her put together a detailed and incredibly considerate information architecture diagram within hours, fundamental to forming the strategy for a website redesign and received high praise from the client. She has a strategic insight that truly makes a difference, going beyond just aesthetics."

Leanne Ng

Colleague · Lead Service Designer at Tobias